Evaluation Activity 4

Who would be the audience for your media product?

To understand who my target audience is, I decided to ask a group of 10 people with different ages, gender and backgrounds about their film preferences for my target audience research. I asked them about their favourite genre and what kind of films appeal to them. I used the answers they gave me to get a better understanding of who my film would be aimed at, the kind of people that would come and watch it and what they would want out of it.

I had decided that the film would have the age certificate 15, due to the fact that the violence and horror is implied instead of shown, so while it doesn't have the more extreme parts of horror films like gore, younger viewers may still find it scary and therefore making it unsuitable for those under 15. Also, the characters that appear in the film are all 16-17, so that would likely be the age group that would go to see this film as they can relate to the characters and their experiences, which makes the film more realistic and enjoyable. The main characters are all female, so that could possibly mean that the target audience leans more towards females, but males may also enjoy it.

My research has shown that it seems females would probably enjoy this film on average more than men would. It turns out that gore and monster genres of horror are watched more by males than females, while psychological thrillers such as our film are watched more by females.