The first thing I noticed about opening credits is that plain black backgrouns with white text are commonly used. It seems that this is popular because black is a scary, mysterious colour, and hides everything behind it. White font is used because of the contrast, which means your eyes are immediately drawn to it. The font is sometimes basic, like Aerial, but the more effective film openings would have faded lettering or blood splattered lettering, which would make it scarier. Blank slides with text are not used throughout the whole opening sequence though. There could be photos or cuts inbetween the slides.

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